I want to present the option of doing business via your smartphone, in the form of the app, ‘WhatsApp for Business’. Having been bought by Facebook since 2014, WhatsApp and WhatsApp for Business now have the development backing to continue building itself out into a robust platform for entrepreneurs and businesses. ‘WhatsApp for Business’, which is different to ‘WhatsApp’ (two separate apps) allows you to build a catalogue or store with your products and services. In India and Brazil, you can even receive payments directly within WhatsApp. Though this feature is not yet available for other countries, I am sure that these changes are imminent. So, why should you consider having a store on ’WhatsApp for Business’? Future-proofing WhatsApp provides great functionality in the […]