I GOT THE JOB!!!
I am hiring myself.
I’ve rejected the job offer so many times for various reasons, or even excuses..
..not enough time..
..not enough resources..
..not enough objectivity..
I AM the proof.
This is a way out of ‘word of mouth’ referrals because new and potential clients want evidence. It’s not worth it to say I’ve done it for others if I haven’t also done it for myself. It is a way to jump out of one network and into another.
For proof sake, I have to give my own business the consistency and shine that I give to my clients.
It’s difficult and expensive, if not in terms of money right away, surely then, in terms of time. It’s worth it though, to not just work IN your business but to prioritize more heavily, working ON your business.